It’s like a secret that you hear whispered but not spoken aloud, and yet it’s a reality: the French have everything it takes to make a good whisky.
Terroirs of great richness, with a strong identity that expresses itself so well in the world of wine. An important cereal crop and the obvious passion that underlies this activity, by those who practice it. The distillation of the fruit is a demanding skill, even more so than that of barley or wheat. The only thing France lacks is the audacity to legitimately enter this world that the Scots, the Irish and then the Japanese have preempted and declared “national expertise”.
It is with this conviction that the creator of the House, Benjamin Kuentz, embarked on the adventure of creating a publishing house for French whiskies, promoting the magnificent diversity of terroirs, tastes and the art of making. French Touch, so be it !